Our People - Red Seal Homes
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Our People
Since 1934, Red Seal Development Corp. has established itself a universally acclaimed builder.

Beyond sticks and bricks, our homes are built on a foundation of excellence.

We pride ourselves on being more than a builder of homes. We’re an extended family of professionals who are passionate about making your home buying and building process as positive as possible.


Most of our people have worked at Red Seal Homes for many years, some their entire career. Some have gone away and returned. Because we love what we do. And it shows in every home, neighborhood and happy family that becomes a part of our community of customers and friends.


Nothing gives us more joy than hearing someone say, “I live in a Red Seal home.” Because that means we’ve done our jobs well, and it clearly made an impression.

The company’s leaders are supported by a staff of employees all wholly dedicated to excellence and to providing the highest quality of service to Red Seal’s customers.

Brian Hoffman, 3rd-Generation Owner
Todd Fishbein, 3rd-Generation Owner
Michael Larsen, C.E., Executive Vice President and Chief Operating Officer
David A. Hoffman, Chairman Emeritus
Shari Scheck, Controller
Michelle Conner, Accounting Manager & Contract Administrator
Brigetta Sentman, Human Resources
Julie Whitley, Architectural Design Director
Tea Shehadeh, Architectural Design Associate
Valerie Wagner
Carrie Matthies, Sales Manager
Laurie Richards, Sales Manager
TJ Collins, Superintendent
Dean Cerretti, Service Manager
Manuel Guerrero, Head Laborer
Mike Theobald, Project Manager
Scott Keffer, Project Manager (Nashville)
Becca Cunningham, Sales Manager (Nashville)
Allison Jacob, Associate Broker (Nashville)
Lisa Dance, Architectural Design Associate (Nashville)
Weston Purcell, Project Manager (Nashville)

Our Leadership
Todd Fishbein, Red Seal Homes, 3rd-Generation Owner

3rd-Generation Owner

Todd received his B.A. from the University of Michigan, Ann Arbor, Phi Beta Kappa with highest honors and his law degree from the University of Illinois Law School, Magna Cum Laude. Todd served a judicial clerkship with the Honorable Nicholas J. Bua and then practiced transactional real estate and land-use/zoning law with DLA Piper where he represented several commercial and residential developers.


Today, he leads Red Seal’s land acquisition, zoning, and development efforts. Over the past 26 years, he has done so for dozens of residential communities throughout the Chicago Metro area accommodating over one billion dollars of new development, including the redevelopment of Fort Sheridan, a former U.S. Military Base. Over the past four years, Todd and the Red Seal team have successfully entered the booming Nashville market.  These efforts have resulted in the development of seven residential communities, representing several hundred homes and approximately 150 million dollars of new development…with more on the way. Todd and the Red Seal team have begun their long anticipated entry into the burgeoning Austin market, where they will continue to build high quality customizable homes and townhomes. Fishbein is also responsible for overseeing all in-house legal matters and is involved in all aspects of Red Seal’s operations.


Todd was an adjunct law professor at the University of Chicago Law School for 10 years where he taught a course in Real Estate Development Law and he sat on the Highland Park Plan Commission for 8 years. Todd also served as Chairman of the Board of Trustees of Science and Arts Academy, a private school for gifted children in Des Plaines, IL and now sits on its Board of Governors. He is also a current board member of the Parent and Family Association (PAFA) at Vanderbilt University. And serves on the Board of Directors for Camp Ramah in Wisconsin.


Todd and his wife, Lisa, founded the Chicago chapter of Atzum, an organization that provides financial and emotional assistance to survivors of terror attacks and their families.

Brian Hoffman, Red Seal Homes, 3rd-Generation Owner

3rd-Generation Owner

Brian was born in Highland Park, Illinois. He graduated from Stanford University with a B.A. in International Relations and is a proud grad school drop-out from Stanford as well. Hoffman’s early exposure to real estate and construction included stints as a laborer, concrete worker, and apprentice bricklayer.

Today, as a 3rd-generation owner of the firm, Brian is responsible for Red Seal’s market strategy, financing and sales team. He and co-owner Todd Fishbein collaborate on the firm’s land acquisitions. Over the past three decades in the industry, Mr. Hoffman has been involved in the development, construction or property management of properties totaling over $1 billion in the Chicagoland area, as well as exciting new communities in the growing markets of Nashville and soon, Austin. Hoffman looks forward to building on Red Seal’s footprint and future.

Active in his community and civic life, Brian has served as vice-chairman of the Business and Economic Development Commission of the City of Highland Park. He is also a long-time director and past president of the Solomon Schechter Day Schools of Metropolitan Chicago, as well as a past president of Green Acres Country Club in Northbrook. Mr. Hoffman and his wife continue to be involved in various community and philanthropic pursuits.

Michael Larsen, Executive Vice President, Chief Operating Officer of Red Seal Homes

Executive Vice President,
Chief Operating Officer

Michael is a native Chicagoan. After graduating from high school, he attended Marquette University in Milwaukee, where he received a Bachelor of Science Degree in Civil Engineering.


Larsen began working for the W.E. O’Neil Construction Company of Chicago in 1976. He worked his way up from Project Engineer to Job Superintendent and then to Project Manager. His construction experience includes: Chicago’s State Street Mall; the renovation of St. Joseph’s Hospital; the American Hospital Supply building; several suburban office buildings; and the Ravenswood Hospital Ambulatory Center. He was also involved in the construction of the Epcot Center Pavilion in Orlando, Florida.


Having joined Red Seal Development Corp. in 1987, Michael is now responsible for both residential and commercial divisions, including all facets from design and development through completion of construction. He is also involved in the marketing of construction and overseeing the daily operation of all project managers, field superintendents, and staff.


Michael resides in Northbrook with his wife and their two daughters.

David A. Hoffman, Chairman Emeritus of Red Seal Homes

Chairman Emeritus

David was born in Chicago, Illinois in 1942.  He attended Chicago Public Schools until graduation from high school. Mr. Hoffman graduated from DePaul University Law School in 1967. He’s a member of the American, Illinois, and Chicago Bar Associations, as well as being a member of the Forum on the Construction Industry of the American Bar Association.


In 1969, Mr. Hoffman joined Red Seal Development Corp. as Executive Vice President. He served in that role until he purchased the company in 1977, when he became President. Over the next thirty years, he has earned his reputation as an acknowledged leader among Chicagoland’s development professionals.


A pioneer in suburban, multi-family land-use and conservation development, David’s efforts have been recognized nationally by such renowned organizations as the Urban Land Institute and the Associated Landscape Contractors of America.  His expert vision led to the development of nationally significant communities such as Hybernia, the Town of Fort Sheridan and Croftridge East in Highland Park, as well as Stonegate and the unique Salceda community in Northbrook.


For nearly a decade, Mr. Hoffman served as a member of the City of Highland Park’s Economic Development Commission. He is past Chairman of the Highland Park Housing Commission and a lifetime member of the Highland Park Community Foundation as well as an honorary Director of the North Shore School District 112 Foundation.


Mr. Hoffman and his wife, Barbara, reside in Highland Park where they raised their three children.